If you’ve seen a beanie with big knit “ears” on top, showing up on fashion feeds or streetwear forums, you were probably looking at a Loverboy hats. This is the headwear line from designer Charles Jeffrey’s label, LOVERBOY. Here’s what the brand is, what makes its hats stand out, and how to wear one.
What Is a Loverboy Hats?
“Loverboy hat” means the headwear made by Charles Jeffrey LOVERBOY, a London-based fashion label started by Scottish designer Charles Jeffrey. The brand is known for punk-style, gender-fluid clothing shaped by London’s queer club scene. Its hats show this style more than almost anything else the brand makes.
The brand’s best-known hat is the Ears Beanie: a thick knit beanie with two soft “ears” sewn on top. It gives the hat a fun, slightly odd look that’s become one of the brand’s trademarks. Alongside it, the brand also makes a Rabbit Beanie and a few Bonnet styles — same idea, different shapes.
The Main Styles
Chunky Ears Beanie — The most recognizable piece. A thick, ribbed knit beanie with two rounded “ears” on top. Comes in solid colors like black, red, off-white, blue, and green, and sometimes in mohair for a fluffier feel.
Chunky Rabbit Beanie — A softer version with more texture, usually made in mohair or brushed wool.
Ears Bonnet Beanie — A closer, rounder shape with the same ear detail — sits more snug than the classic beanie.
Rib Beanie — A simpler, tighter-fitting version for people who want the ear detail without the bulk.
Most of these are made from wool, mohair, or alpaca blends. The brand also makes structured pieces like knit-patch trapper hats and pierced-ear caps.
Why People Like This Style
Charles Jeffrey studied fashion design at Central Saint Martins in London before starting LOVERBOY. Within about a year of launching the brand, he won Emerging Menswear Designer of the Year at the 2017 British Fashion Awards. The look comes from London’s queer nightlife scene — bold, a bit theatrical, and not afraid to look fun instead of just cool.
The brand has also worked with big names like Vivienne Westwood, Maison Margiela, and John Galliano. That track record is part of why pieces like the Ears Beanie have stayed popular past a single season.
How to Style a Loverboy-Style Hat
- Let the hat be the main piece. Keep the rest of the outfit simple — a plain tee, jeans, plain jacket — so the hat stands out.
- Mix soft with hard. The playful shape looks good against tougher pieces like leather jackets or boots.
- Match the texture. Mohair or brushed-wool pieces go well with knitwear and winter fabrics. The ribbed styles work better under a hood or with lighter layers.
- Keep the color simple. Solid colors like red, navy, or off-white are how the brand styles it — let the shape do the work, not the color.
Where to Find These Hats
Real Charles Jeffrey LOVERBOY pieces are sold through select fashion retailers like SSENSE and listed on aggregators like Lyst, usually at designer prices. If you want a similar look at a lower price, check our beanie collection for Loverboy-style options. Before buying from any retailer, check the material, sizing, and return policy first — same as you would for any designer accessory.
FAQ
What is a Loverboy hat?
Loverboy hat from Charles Jeffrey’s LOVERBOY label, best known for chunky knit beanies with an “ears” detail on top.
What makes the Ears Beanie different from a regular beanie?
The knit ears on top. That’s the main design feature that sets it apart from a plain beanie.
What are Loverboy hats made from?
Usually wool, mohair, or alpaca blends, for warmth and a soft, textured feel.
Are Loverboy hats unisex?
Yes. LOVERBOY is a gender-fluid label, and its hats are made and worn by anyone, not marketed separately by gender.